This book isn’t about the author, it’s about you, and the goals you’re about to crush. Here we are. You have started your business or you’re ready to start your own business. (Maybe you’re at least ready to think about starting your own business). Either way, this is a very exciting time! This first chapter guides you through important first steps: you will clearly articulate why you want to start a business. This group will grow together through this study, discussing and sharing the study.